Woodbine Entertainment Group is an entertainment experience. It is a horserace track with many features such as betting, dining areas, slots, and many more.
Brief: Create a campaign for WEG during their slow months (January to April) and show that they are a year round entertainment provider. Increase visitation to the other features that they offer such as slots and dining.
Concept: Everybody's a Winner here.
Nobody likes losing, and at Woodbine you can win, and win big. Try your luck at the races and your experience will win across the board. Horses not your thing? Take a spin at the slots for a few thrills. And if that's not your cup of tea, then grab a beer and a meal at the many dining areas offered.
It's a win-win-win situation.
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