Dufflet is a higher end bakery that specializes in delicious pre-made cakes and also owns brick and motar cafes as well.
Brief: Create a campaign during the holiday season to have Dufflet as their number one choice of dessert when going to a party.
Concept: Give Dufflet to the Ones You Love
Using the "12 days of Christmas," Dufflet will put their own spin on the song and for every day until Christmas, Dufflet will give a coupon or discount on select Dufflet goods. This will show off their variety of their goods and know that Dufflet is the number one dessert you should give to your loved ones.
