Jacqueline Vu

KD is a beloved brand by many Canadians and is seen as a comfort and nostalgic food.

Brief: Create a unified campaign that promotes direct sales. KD plans to take over globally and expand their cheesy goodness outside of Canada, and is using this campaign as their soft launch to increase brand awareness.

Concept: Comfort is KD

This campaign will focus on sending care packages to people all over the world and domestically as well. Cooking is a strong cure for homesickness, and KD is your home away from home. This is targeted towards any relationship that is long distance. This could mean parents and child, lovers separated, friends that live far away from each other, or even sending it to someone who really loves KD.